This is an '''EXTREMELY''' important part of the System Champions role when setting up a campaign.
Field mapping is the mechanism by which bxp software can map its fields to the fields in your system. bxp software will call fields using its own unique nomenclature. e.g. strCDA_41_field_3_1. This to bxp software means campaign database 41 field 1, subpart 3. So in BE this would be a complex title block and accessing the surname part (0 = title, 1 = first name, 2 = initial, 3 = surname). Your report / system would probably prefer to see "Surname". Field mapping allows you to tell BE that strCDA_41_field_3_1 = Surname.
All reports, searches and displays back to the agent, where export and import of data is concerned will use your name rather than the BE name. Hence why this setup is so important.
==='''Field Mapping – Manage'''===