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* Plain Text Email sends a plain text email
* Rich Text Email allows you to put HTML into your email
If you are planning to do a marketing campaign for sales or marketing purposes then we strongly recommend you read our scenario to give you a step by step guide. [[Scenario_-_Email_marketing_campaigns_through_bxp]]
= Types of Send =
Collating lists of receipients can take a lot of effort. The Communications Centre was not designed to replace simple sending but rather to provide mechanisms to facilitate group communication. Within each of the sections the sends are broken down into different areas where groups of recipients can come from.
* Simple. This is an easy to use tool to let you practice a send before your group send.
* Customer. This is linked to the Relationship Management module.
* System User. This is for users have an account on the bxp system. This also includes placeholders.
* HR. Standing for Human Resources, allows the HR module to be used for group sending.
* Campaign. This is for sending to groups of users in any form.
So if you have a form with a list of users, you can easily send a group message to all of them.
Here are the relevant step by step guides
* Customer: [[Group_Customer_Sending]]
* System User : [[Group_System_User_Sending]]
* HR: [[Group_HR_Sending]]
* Campaign: [[Group_Form_Sending]]
= Useful features =
== Field Replacement ==
As part of those sends you may wish to include extra information. For example you might want your email to begin "Dear John," instead of "Dear member," or something equally generic. bxp facilitates field replacement using the -- notation. This engine allows you to put any grouped information directly into your SMS or Email or Mail Merge.
* The -- field notation [[The_--_field_notation]]
* Special -- notation fields [[Special_--_notation_fields]]
* Replacement Fields [[Campaign_Replacement_Fields]]
== Clickthru tracking ==
Modern email marketing engines provide facilities for tracking and more specifically enable tracking of people who have clicked content in the emails. This tracking capability is also in bxp. We call it Clickthru. For full details on Clickthru please read our article here. [[Communications_-_Email_Clickthru]]
