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From All n One's bxp software Wixi
→Sales
=== Role: Next Best Action (NBA) Support ===
bxp has the ability to apply intelligence to customer records. In real time or in batch processes, to ensure that an agent is presented with the best planned / most tailored solution that should suit the demographics of the customer they're talking to.
With easily changed and highly configurable matrices of offers possible, it never becomes too technical. Marketing manage the offers and rules governing them in real time. The offer just pops to an agent to deliver.
In this way focused offers and their return calculation are easily made with direct agent comparison possible. Which agents are selling which offers the best. Which offers are easiest to sell. With every action audit-able any level of statistic or tracking metric can be used.
== Marketing ==
