Changes

Whilst online advertising has the technical capabilities to easily track the hows and wheres of user's clicking adverts, traditional media such as tv, radio, printed newspaper, billboards and hoarding and even flyers are harder to manage.

bxp provides a per contact ability to record media codes. Using a variety of technologies and approaches, bxp can support the tracking of

* Billboards and printed media: Using tracking codes, supported media schedules, dedicated phone numbers and question asking.

* Digital media : Email, social media and website integration is fully supported through the bxp api

* Unified media marketing reporting

* The ability to load media schedules for direct integration into forms and active campaigns

= Links =