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[http://en.wikipedia.org/wiki/Classical_conditioning Classical conditioning] became [http://en.wikipedia.org/wiki/Behaviorism Behaviourism ]. Rewarding good behaviour and punishing bad behaviour. Gamification uses only half of this, the good behaviour side. For the most part positive reinforcement is used in gamification. i.e. No negative marking.
| [http://en.wikipedia.org/wiki/Reinforcement Wikipedia - Reinforcement]
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