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Challenge 1 : [Proper Delayed allocation] January through March (1-3) marketing put out a targetted campaign with the code code001. April through June (4-6), they put out a different targetted campaign to a different group. They use code002. A phone call comes into the The sales team process takes 2 months to complete. Someone signs up in AprilMarch, with a straggler from but the 1-3 campaignsale completes in May. How does will the reporting differentiate the sales person know which campaign as attributable to attribute the sale to?correct campaign.
Challenge 2 : [Delayed Proper allocation] The A phone call comes into the sales process takes 2 months to complete. Someone signs up team in MarchApril, but with a straggler from the sale completes in May1-3 campaign. How will the reporting differentiate does the sales as attributable person know which campaign to attribute the correct campaign.sale to?
=== Challenge 1 : [Delayed allocation] === As the contents of the list is managed by the Media Management module, the marketing team can add, edit and remove media codes as they need. The rules for allocation can change with no overhead to the sales or operations teams. As codes can be considered "dead" or "no longer relevant" they can be removed without stopping the sales process. Where a customer is delayed the agents can be pushed to classify the leads as "historic campaign" or leave the historic campaigns available for selection. The reporting capabilities of bxp allow marketing to see the long slow tail end of campaign responses. To learn more about media code management [[Media_codes_and_their_management]] === Challenge 2 : [Proper allocation] ===
To learn more about the setup and configuration of this ability [[Configuring_media_code_management_by_source_type]]
The media schedule at the bottom of the screen, provides a rolling timed window of the upcoming ad schedule. It allows permanent and small time window items to be displayed equally. This allows marketing teams to warn operations and sales teams when ads are going out so they can plan and staff accordingly. This level of support allows team leads to make decisions in real time about how to manage available staff. If through experience a team knows Ad 1 generates a lot of contact and Ad 2 doesn't, scheduling breaks and training sessions around this enables the highest availability of staff.
To learn more about this tool and its operation [[Media_schedule_management]]
Media code reporting is real time. This allows the marketing department to view the response to advertising in real time as data is captured. No more waiting for data reports or feedback, like online advertising all the platforms can be watched in real time from the Media Manager reporting suite.
To learn more about the reporting and analysis capabilities of Media Manager try this article [[Media management reporting and analysis]]
Adding in fields such as "potential value of sale" and "sale amount" to the form will complete the fields required to provide all the key data for the primary marketing report detailed above.
To learn more about the reporting and analysis capabilities of Media Manager try this article [[Media management reporting and analysis]]
Data protection in bxp is a massive consideration. The reporting in Media Manager ensures that no fields of Personally Identifiable Information are displayed to marketing teams. This limiting of operational data but still giving real time access to records and reporting, allows marketing teams to react in real time with no operational overhead on sales or ops to generate reports.
To learn more about the reporting and analysis capabilities of Media Manager try this article [[Media management reporting and analysis]]