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Email is a global communication solution and has drastically altered how the world works. Like traditional mail it has pros and cons, people who use it for good reasons and those who seek to abuse the system. Email spam is a global issue. The statistics of sending and receiving spam email boggle the mind. Some companies do nothing but spend all day every day, sending spam. There are just as many companies who spend the same amount of time helping to filter out email spam!
There are two side of the email coin for any organisation receiving emails and sending valid marketing communications. In order to understand how best to approach the issue you need to know about some of the tools and techniques employed in attempting to stop spam.
= The Basic Options =