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| [[File:Skinnerbox.gif|x300px|link=http://www.mostdangerousgamedesign.com/2013/08/the-psychology-of-rewards-in-games.html]]
| [[File:Theory-of-Gaming-Motivation.png|x300px|link=http://www.thinkfeelplay.com/theory-of-gaming-motivation/]]
| [[File:1024px-Operant_conditioning_diagram.png|x300px|link=http://en.wikipedia.org/wiki/Reinforcement]]
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| [http://www.mostdangerousgamedesign.com/2013/08/the-psychology-of-rewards-in-games.html The Psychology of Rewards in Games]
| [http://www.thinkfeelplay.com/theory-of-gaming-motivation/ Theory of Gaming Motivation]
| [http://en.wikipedia.org/wiki/Reinforcement Wikipedia - Reinforcement]
|}
For the most part positive reinforcement is used in gamification. i.e. No negative marking.
Some metrics will be difficult to measure. Gamification can also be used to maintain satisfaction. Putting a cost on hiring and training new staff can be used to put a cost value to staff retention. Gamification allows for numerous of these metrics to be used. So each of the metrics become enumerated. i.e. putting a points value on each of the outcomes.
Maths. What metric (M) is expected to rise by what delta (D) resulting of in an increased output worth (W) through an investment of (I). So long as W exceeds I, the project will return a profit.