It is possible to include Google Analytics in your use of bxp. For security reasons, it is not recommended, but it is possible. In the HTML Head, you add the .js library. You will have to upload a local copy of analytics.js in your custom folder if using IE as the security settings won't allow cross domain .js file loading. https://support.google.com/analytics/answer/1032389?hl=en In the footer, you add in the snippet of code supplied by Google https://developers.google.com/analytics/devguides/collection/analyticsjs/[[Using_Google_Analytics_with_bxp]]