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The low entry and ongoing cost for our client ensured a strong ROI in a number of areas:
== Non sales data capture enabling increased analysis to influence future sales activity. ==
[[File:Instant visualisations 001.png|frame|Visual Reporting by Area]]
This element is one of the key advantages of this system. Previously the time required to record a non-sales outcome was a minimum of two minutes; this has been reduced to less than ten seconds!
This means that the client can now capture all sorts of information which it was previously not cost effective to do, providing a significantly enhanced level of data analysis which, in turn, provides valuable insights into customer buying behaviour.
Clients can now create a comprehensive view, by area, household and time of day, who we contacted, who we missed, who was interested and who wasn’t.
These insights have already fine-tuned Field Sales companies’s approach at the door and have informed the client’s sales and marketing strategies. By acting on this new information now, they have created a platform for improved sales performance to build upon.
Data captured on the form undergoes a number of checks and balances to ensure its validity and accuracy. For example there are some data fields that are mandatory fields and must be completed before the system will proceed to the next step. Further intelligent system checks take place as the data is being pushed into the database including, for instance, ensuring that names are capitalised and that phone number formats are correct.
Live integration with the call centre, then means that follow up processing can be done by office staff in real time based on data captured on the door step.
We are also working with All n One our clients to develop additional capability that will support rollout to the retail side of our business. Given the extraordinary value from this initial programme we see enormous potential in deploying a unique and completely customisable solution for Retail Field Marketing.
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