As the call arrives, you look up the key data and you run that data through a set of fast acting rules. As the record is presented to the agent, the BNA has been calculated in real time.
bxp can pick up data from an IVR and add it to the data. bxp can make API calls as the data arrives to retrieve further information from available sources. Using a JavaScript engine, the rules are applied as the record is displayed giving instant feedback to the agent as to the BNA.
* Requires the data to be accurate or the wrong rules will be applied
* Lookups / copies of data must be available for real time interrogation
=== Scenario 3: Doing your homework in class ===