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There are two side of the email coin for any organisation receiving emails and sending valid marketing communications. In order to understand how best to approach the issue you need to know about some of the tools and techniques employed in attempting to stop spam.
= The Basic Options =
There are two types of content for emails. Text and HTML emails. Firstly spam and badness happens in HTML emails. So if you make your emails text only, it improves the delivery rate. It will look a lot visually less appealing.
Do not attach documents. If you need to attach documents, put the document on a publicly accessible website and put a link to the file in the email. This means that email firewalls are more link not to restrict your email for size reasons. Very security concious companies do not allow ANY attachments into the business.
There are many good tips from experienced marketers to help your delivery
* https://econsultancy.com/blog/8054-15-best-practice-tips-for-improving-email-deliverability/
* https://blog.kissmetrics.com/improve-email-deliverability/
* http://www.emailvendorselection.com/email-deliverability-checklist-improve-email-deliverability-now/