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* The Customer. Ultimately the business or person who is paying money to the company for solutions (products and / or services)
* The Staff. The people who deliver the solution (whether creating products, delivering services or all parts in-between, including suppliers)
Connecting each element of the pyramid is an important, separate branch of communication.
== Company and Customer ==
=== Customer to Company ===
bxp has integrated the following tools available and focused to deliver Company and Customer solutions
There is also a number of externally focused integratable integrate-able tools such as post contact customer rating systems (Satmetrix, CES)
bxp has the ability to integrate with num erous numerous forms of communications tools including phone systems to allow real time prompting and process review, as well as quality control of audio recordings to vastly improve staff and customer interaction.
Most marketing departments will have some if not all these tools in place. Where bxp provides solutions to a large number of blue chip clients, our toolset tool-set is ever evolving and is all in one place reducing reporting overheads, allowing centralised proviling providing and making data mining and analytics skills available to often understaffed and under resourced departments.