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RSS (most commonly expanded as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized standardised format.
An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized summarised text, plus metadata such as publishing dates and authorship. http://en.wikipedia.org/wiki/RSS_feed
RSS is a better way to be notified of new and changed content. Notifications of changes to multiple websites are handled easily, and the results are presented to you well organized organised and distinct from email.
http://rss.softwaregarden.com/aboutrss.html
A standardized standardised XML file format allows the information to be published once and viewed by many different programs.
* Get your content published on other sites, generating more visitors and exposure for your business.
* Ultimately, use RSS to increase your sales, develop profitable customer relationships and better monetize monetise your online content.
* RSS publishing is easy and using some tools can even be free. You can start using it today without any cost whatsoever!