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== Overview ==
=There are many good tips from experienced marketers to help your delivery * https://econsultancy.com/blog/8054-15-best-practice-tips-for-improving-email-deliverability/* https://blog.kissmetrics.com/improve-email-deliverability/* http://www.emailvendorselection.com/email-deliverability-checklist-improve-email-deliverability-now/ = Basic Email Communication ==
→Overview
Email is a global communication solution and has drastically altered how the world works. Like traditional mail it has pros and cons, people who use it for good reasons and those who seek to abuse the system. Email spam is a global issue. The statistics of sending and receiving spam email boggle the mind. Some companies do nothing but spend all day every day, sending spam. There are just as many companies who spend the same amount of time helping to filter out email spam!
There are two side of the email coin for any organisation receiving emails and sending valid marketing communications. In order to understand how best to approach the issue you need to know about some of the tools and techniques employed in attempting to stop spam.
= The Basic Options =
There are two types of content for emails. Text and HTML emails. Firstly spam and badness happens in HTML emails. So if you make your emails text only, it improves the delivery rate. It will look a lot visually less appealing.
Do not attach documents. If you need to attach documents, put the document on a publicly accessible website and put a link to the file in the email. This means that email firewalls are more link not to restrict your email for size reasons. Very security concious companies do not allow ANY attachments into the business.
Step 3 the recipient, logs in with a valid user name and password and gets your email.
= My mail doesn't get there =
== When helpful tools don't help == Even if you do get your email through to your recipient there are a host of reasons why the end user may never see the email. These are totally out of the control of the sender. # The recipient may have an Outlook rule or similar to delete the email or move it to a subfolder.# The recipient may have a spam filtering tool installed which didn't like your email for some reason.# The recipient server may have flagged the email as spam and never allowed the email through == Checked all of that... == Often the cleanliness of the recipients address, especially in older lists can be called into questions. Companies rebrand and change their address. Some ladies decide to change their surname after getting married and updating of mailbox addresses can be forgotten or not advertised. Making sure your list is clean and up to date is important when sending as well. = Battling spam ==
=Checking for blacklisting = If we are checking for black listing / being listed as a spammer then there are a number of tools we can use. * http://multirbl.valli.org/ This meta checking tools, checks numbers of RBL lists to see is the IP blacklisted. * http://whatismyipaddress.com/ip-lookup Another useful tool. When you have an IP you want to know more information about, just put it in here. = Conclusion ==